Human Services
Network Marketing Committee Meeting
Summary
September 22, 2009,Present: Lisa Woods, Heidi Baker and Wendy Oldenbrook
Discussed Function – Charge of the Committee:
Create a
Marketing Plan
Oversee
Methods of Communication
Digital/online:
website – blog – social marketing
Print:
flyers, brochures
Develop
Graphic standard template/logo
Coordinate
flow of information between the training committee, membership and
marketing
with regards to marketing needs
Recruitment Needs for Marketing Committee: Web
volunteer, Graphic
person, Social
media
First Steps:
1. Current
Market Analysis: Complete a SWOT at Governance Comm. Meeting
2. Describe
Target Market with Board at next board meeting
3. Fully
describe/delineate products and benefits (use information from membership
survey?)
4. Gather/explore
means of communication
5. Set
objectives
First Objective: Marketing
trainings
Next Meeting: November 4, Catholic Charities, 4045 Pecos