Marketing Team

The Network is compiling a list of associations/groups who can get the word out to their members about our trainings, and you're invited to contribute:

Marketing Outreach List: http://spreadsheets.google.com/ccc?key=0ArkZTxw2xAqHdFlZcDhtZXI0bHBFeFdad3JLNG8taUE&hl=en#gid=0

and the

College Outreach List: http://spreadsheets.google.com/ccc?key=0ArkZTxw2xAqHdGpHQV9vRVdrR2ZsTXJVekl4cHBIQmc&hl=en#gid=0

• It would be great to get schools or individual departments to endorse us

• Can target career services people within colleges
• School in Greeley has Gerontology and Human Development departments

Marketing Committee Notes- April 13, 2010

Report from: Wendy

Present at the meeting:  Heidi, Lisa and Wendy

Agenda

1. Marketing Plan (thank you so much Lisa!)
1. Worked on Event Time line
2. Redesigned Marketing Calendar to include a tasks column

2. Marketing Calendar Tasks:

1. Disability Awareness Training Promotion (June 4)- Brainstormed outreach groups
2. Bridges Out of Poverty June 25 – Discussed deal with Housing Now and also prioritized targeting non-members for this event to off-set possible costs of workbook
3. Other Coming Events:

•                                                              i.      Network Open House April 30- loved the invitation

•                                                            ii.      Women’s Health Week May 9-15 – tabled because item was too big.

•                                                          iii.      Access to Specialized Services May 14- part of on-going training

•                                                          iv.      Lunch and Learn on Elder Abuse May

3. Create Templates/Style guide for trainings and events
1. Invite non-present committee members to bring logo ideas to next meeting
2. Discussed which templates we would need on a regular basis and divided tasks

4. Prioritize Marketing Committee Tasks : Next meeting we will review and finish templates; with templates and redesigned marketing calendar, we should be able to have two months worth of practice implementing the marketing plan before Lisa leaves.

5. Any items to add to the marketing calendar?

 Next Meeting: May 11, 2010 from 10:00am – 12:00pm

at Catholic Charities main office: 4045 Pecos Street, Denver

Total Number of Network Facebook ‘friends’ as of 4/27: 70

Board action requested: none at this time

Our next steps: design templates, complete revisions, invite non-present committee members to bring logo ideas

Items for May’s Agenda:

•·         Marketing Templates

Human Services Network Marketing Committee Meeting Summary

September 22, 2009,Present: Lisa Woods, Heidi Baker and Wendy Oldenbrook

Discussed Function – Charge of the Committee:

            Create a Marketing Plan

            Oversee Methods of Communication

                        Digital/online: website – blog – social marketing

                        Print: flyers, brochures

                        Develop Graphic standard template/logo

            Coordinate flow of information between the training committee, membership and

                        marketing with regards to marketing needs

Recruitment Needs for Marketing Committee: Web volunteer, Graphic person, Social media

First Steps:

1.      Current Market Analysis: Complete a SWOT at Governance Comm. Meeting

2.      Describe Target Market with Board at next board meeting

3.      Fully describe/delineate products and benefits (use information from membership survey?)

4.      Gather/explore means of communication

5.      Set objectives

First Objective:            Marketing trainings

Next Meeting:  November 4, Catholic Charities, 4045 Pecos

• website/IT
• organization--timeline, coordination of info
• social media
• graphics
• communications standards & editing
  
• outreach to agencies
• systems for public speaking and table presentations
• newsletter production or writing
• marketing plans